Selecting a next generation technology platform for your new product is acritical decision. Product requirements continue the relentless drive for moreperformance, more advanced features, lower cost, lower power and pervasivewireless connectivity. Unfortunately these requirements are increasingly at oddswith each other, and trade-offs are required that will impact your product’ssuccess in the marketplace.What is needed is a process technology that can provide the right balance ofperformance, power, and cost as well as an entirely new set of product featuresthat allow for product differentiation in an increasingly competitive marketplace.This paper will show that the 22FDX™ platform provides significant opportunitiesto optimize your design in ways you might not think possible, providing tools sothat you can achieve the high performance, low power, low cost AND superiorend product functionality your customer requires.